Launching your first campaign with BAG takes about a minute. Paste your brand URL and BAG reads your site to pull your brand data automatically. Add a product URL and it extracts the title, description, pricing, USP, and target audience — no forms. Choose a creative direction (each hook is a different angle on the same product), pick two platforms from Facebook, Instagram, LinkedIn, or TikTok, and BAG adapts the copy to each. Then review the generated copy and approve it as-is or edit in place.
BAG is your AI marketing team, organized into five areas. Manage is your command center — every campaign and metric (spend, CTR, CPA, ROAS) in one place, with Tom, your growth lead, to help read performance. Insight turns real-time competitor and audience signals into USP angles and editorial packs. Studio is where creative gets made — pick a starting point like UGC, product video, or lifestyle, and Chantal, your creative director, turns it into platform-ready assets. Business DNA defines your brand voice, products, and channels once, so every campaign sounds like you. Account Settings manages your plan, credits, and details.
Connecting your social accounts to BAG takes under two minutes. From your dashboard, open the Brand DNA panel (top right, next to Studio) and scroll to 'Connect your channels.' Authorize Meta/Instagram, LinkedIn, and TikTok through each platform's standard permission screen, then select the accounts you want for organic posting and paid ads. Once connected, publish any post or video straight from Studio — choosing organic or paid — with one exception: TikTok posts are finished from the TikTok app, via the notification BAG sends to your inbox.